Nissan - 360 Meditation with Karol G

For the Latin Grammys, we gave fans a front-row seat to Karol G’s pre-show calm.

To launch the new Nissan Altima and promote its 360° safety features, we partnered with reggaeton superstar Karol G—who won her first Latin Grammy that year—to show fans just how stress-free the ride is.

While everyone was obsessed with ASMR, we took it a step further. We created a 360° audio meditation where Karol G shares how she unwinds before showtime—while cruising in the Altima. Using 8D technology, we made fans feel like Karol G was sitting right next to them in the backseat, experiencing the ultimate stress-free ride.

The 360-guided meditation surpassed views on videos from Youtube Meditation channels in Spanish like Deepak Chopra Center and American ones like Yellow Brick Cinema with over 3.3 million subscribers. We had 2.3MM reach, 7.1MM impressions, and 880K video views. We also were recognized for the campaign TV integration with Univision and Karol G.

2019 ANA Audio Category Winner

2019 Silver Telly Award for Branded Content in General Automotive

2019 Silver Telly Award for Branded Content People’s Telly for Entertainment

2019 Bronze Telly Award for Branded Content Craft Directing

We pitched and produced the idea in just two weeks. The audio dropped on Karol G’s Instagram story for 24 hours and stayed on Nissan’s YouTube channel for a month—delivering a ride fans wouldn’t forget.