Fanquake - Passion that moves mountains
The Fanquake
Nissan asked us to come up with an activity for the Half Time Show for one of the biggest friendly games in the US: Argentina vs México.
We thought about a problem. How can Mexican soccer fans, who were born and raised in the US, demonstrate that their passion is as powerful as if they were born in Mexico?
Well, Nissan is all about tech that excites people. So we came up with a device that helps measure passion. The Passionmeter.
The day of the game, we asked fans to show their passion and something amazing happened: the first Mexican "fanquake” in US soil.