NIKE PLAY ON

For the Future Lions 2014, the challenge was to connect an audience of our choice to a product or service that wasn't possible 5 years ago.

More than 1.2 billion people in the world have limited or no access to electricity. Which makes it impossible to do most things at night, especially playing sports.

Nike wants to inspire people to be more active, so how can we use the latest technology to make this happen? Using people’s energy.