Mexico Tourism Board
Mexico Tourism Board - Forget the winter, have a taste of Mexico.
How to get Germans to choose Mexico as a vacation destination? Well, Spain is way closer—and their food is also amazing. So, what’s the one thing Mexico can offer that no other country can? You guessed it. Tequila, compadre. And knowing that it rains more in Berlin than in London, we thought, 'Let’s make it rain tequila.' And so we did.
2017 Cannes Lions
Silver in Outdoor
Shortlist in PR
2017 Ojo de Iberoamérica
Silver Sol de Plata in Innovation
Silver Sol de Plata in Outdoor
Bronze Sol de Bronce in PR
Bronze Sol de Bronce in Media
Shortlist in Outdoor
Shortlist in Media
Shortlist in Digital
2017 Clios Awards
Shortlist in Out of Home: Ambient
2017 LIA
Bronze in Design: Experiential Design
Bronze in Non-Traditional: Experiential
Bronze in The NEW: Experiential
We built a cloud that recreated the three cycles of a real cloud. When it was raining outside, the Tequila Cloud was raining inside.