Tequila Cloud - Thirsty for México

The Mexican Tourism Board challenged us with a brief: How can we get Germans to choose Mexico as a vacation destination? Well, Spain is way closer—and their food is amazing—no offense. So, what’s the one thing Mexico can offer that no one else can? Tequila, compadre. And knowing that it rains more in Berlin than in London, we thought, 'Let’s make it rain tequila.' And so we did.

We built a cloud that recreated the three cycles of a real cloud. When it was raining outside, the Tequila Cloud was raining inside.