US Army - The Calling

To bridge the gap between Gen Z and the U.S. Army, we created "The Calling"—an animated series spotlighting five soldiers from distinct walks of life.

Their raw stories captured the attention of our desired audience—but also ignited a heated conversation.

When one episode featured a woman raised by two moms, figures like Ted Cruz and Jimmy Kimmel reacted. The controversy didn’t just fuel views—it put representation in the spotlight, proving that bravery comes in every form.

The debate grew so big, it kept us from submitting it to awards.