Who said people don’t listen to a 5 minute ad?

For the Latin Grammys, reggaeton superstar Karol G arrived to the glamorous red carpet in the New Nissan Altima. As an opportunity to promote its 360 safety capabilities, we created a 360 audio meditation where the singer shares how she relaxes before showtime while riding the Altima. While everyone was obsessed over ASMR, we used 8D tech, which basically made fans feel as if Karol G was right there sitting next to them in the back of the car.

We pitched and produced the idea in two weeks and posted the audio on her Instagram story for just 24 hours. The guided meditation was up for a month on Nissan’s Youtube Channel.

The results.

The 360 guided meditation surpassed views on videos from Youtube Meditation channels in Spanish like Deepak Chopra Center and American ones like Yellow Brick Cinema with over 3.3 million subscribers. We had 2.3MM reach, 7.1MM impressions and 880K video views. We also were recognized for the campaign TV integration with Univision and Karol G.

Script

SFX: Powerful 8D sound design. The all around voice of Karol G makes you feel goosebumps.

Soothing voice: Hello, I’m Karol G. I’m on my way to the Latin Grammy and I wanted to share how I relax before the big night. First, find a safe and comfortable place; I’m riding in the All-New Nissan ALTIMA, surrounded by its technology. I feel protected and calm. Now grab your headphones and let’s go on this journey together.

SFX: Karol get’s inside the Altima. Car door open. Car door closes.

Sit in a comfortable position.

SFX: sounds like Karol G is sitting right next to you inside the Altima.

Take a deep breath. (SIGHS)

Exhale. Inhale. Exhale.

SFX: Car engine starts.

Let yourself be lulled with the VC Turbo Engine of the All-New Nissan ALTIMA.

SFX: Sound of the motor coming from the left side.

Perceive the horsepower.

SFX: Amazing surround sound of the engine from left to right, up and down.

Feel how it sounds and sounds (Part of Karol G’s song “Mi Cama”)

SFX: Amazing surround sound of the engine from left to right, up and down.

Let my voice take you away.

SFX: Karol G 360 voice surround.

Feel as relaxed as when you listen to the waves of your favorite beach (a nod to her new album Ocean)

SFX: Karol G sounds very close.

Be witness of your breathing as your thoughts passes by your mind.

SFX: Highway sounds

Now that we’re on the highway,

SFX: Karol G sounds very close.

Visualize the driver activate ProPILOT Assist.

SFX: satisfying clicking

Sense how the technology makes your stress goes away,

SFX: Smooth drive sound on the highway when the car stays centered in the lane.

SFX: Sighs

Now, imagine it starts to rain.

SFX: 360 rain falling, wipers sound.

Notice the grip of the tires on the wet pavement

SFX: car sound in the highway.

Thanks to the Intelligent All-Wheel drive traction.

SFX: Smooth car sound drive

Now let’s focus on the impressive interior. Sink into the leather of the seats.

SFX: a hand touching leather

Appreciate the hand-stitched finish. Thread by thread.

SFX: Sound of fingers tapping the leather from left to right

If you are feeling goosebumps, it’s completely normal.

SFX: Sighs

Feel your muscles relax in the warmth of the heated seat.

SFX: Sighs

A light breeze caresses your face.

SFX: Window opens with ASMR effect. Highway sound in the background.

SFX: turn signal

SFX: Window closes.

Surrender to your emotions.

SFX: Soothing Karol G voice from left to right.

Whispers: Pom bom bom bom. Pom bom bom bom. (part of Karol G’s song Mi Cama)

SFX: Highway sound in the background.

Now slowly come back to reality.

SFX: Sound of leather being touched.

Bring your attention to your body. Wiggle the fingers of your hands.

SFX: Car slow down. We hear it parks.

Your toes.

SFX: Car door open.

SFX: We hear fans greeting Karol G.

When you are ready… open your eyes.

Notice you are recharged with positive energy.

Thanks for being with me in this relaxing journey. We arrived to the Latin Grammy.

SFX: Car door open. Fans are louder. Car door closes.

SFX: Paparazzi flashes. Fans applauding. All fades out with the sound of a gong.

AVO: Distress your ride with the All-New Nissan Altima 2019. Impossibly Smart.