Justin Right
NOW by Xfinity
NOW is the network option that offers Gen Zers the power of Xfinity’s service for less. To launch it, we created the character Justin Right—a savvy spender who knows how to spend his money just right.
Tiktok’s most famous voice
For social media, we enlisted the most famous voice on TikTok to spill Justin Right’s best-kept money hacks. You’ve heard this voice a million times, and now she shares the tips that make genzer wallet get smarter.
Born to be alive
Justin Right was born from a Hispanic truth: we know how to hustle. Instead of simply transcreating a campaign, we created Justin Right with authentic Latino roots and insights, making him relevant to both the general and hispanic markets, resonating with Gen Zers across the board.
Radio
Before launching Justin Right, we needed to prepare our audience for what was to come, so we created radio spots to describe what it feels like to spend your money just right.
